You're not asking for too much. You've just been asking the wrong person.

Stop wasting years on men who were never going to give you the relationship you want.

Whether you're dating, in it, or done with it, there's a path here for you.

Two men embracing and smiling by a waterfront, one wearing sunglasses and the other in a striped shirt.

Choose your path

Whether you want to start with the e-book or go all in with the 30-day program, both will help you stop wasting time and start choosing differently.

Start here

The Standard E-Book

$47

Understand the pattern.

See the pattern in black and white — the tests, the archetypes, the excuses — so you can recognize it fast, before you've sunk months into someone who was never going to change.

The Standard e-book
The 6 Tests for recognizing what someone is actually offering
The 8 Archetypes that keep women stuck
What to stop explaining away
Instant access
Practical, actionable tools
Get the e-book — $47 →

Ready to go further? This is step one — the Program is where you practice it.

The full experience

The 30-Day Program

$197

Practice it under pressure.

Knowing the pattern isn't the same as changing it in the moment. 30 days of guided practice — real situations, real pressure — until choosing differently is just what you do.

30-day guided experience
E-book, workbook, templates
The Standard Score + 6 Tests
Private community
Lifetime access
Start the 30-day program — $197 →Most popular

Practical tools

A supportive community

Lifetime access

A higher standard of love

Imagine knowing in weeks what used to take you years.

You'll know whether a man is capable of the relationship you want — before you've built a future around his potential.

You'll stop translating inconsistency into “he's just not a texter” or “he's got a lot going on right now.”

You'll recognize the man you keep choosing at week three instead of year three.

You'll stop auditioning and start evaluating.

A man is the sugar in your coffee, honey. He is not the coffee maker. — Travis

Women are already raising their Standard.

Instagram comment: Started reading The Standard yesterday and the 2nd list is a game changer
Two men smiling and holding hands, walking on grass with a small dog running nearby by a large stone building.

A higher standard.
A more fulfilling life.
It’s possible.

You are the whole cake. — Travis

The Standard. Two ways to start.